Affiliate Terms and Conditions
Updated 5th November 2025
Please read these Terms and Conditions before applying to become an affiliate. In these Terms and Conditions, we set out our and your legal rights and obligations in relation to our affiliate programme. You will need to agree to these Terms and Conditions before becoming an affiliate.
1. Definitions
1.1 In these Terms and Conditions, except to the extent expressly provided otherwise:
“Affiliate” means the person or entity identified as such in the Affiliate Application;
“Affiliate Link” means a hyperlink from the Affiliate Web Page to the Merchant Store in a form specified by the Merchant that enables the Merchant to track visitors from the Affiliate Website to the Merchant Store using the affiliate tracking system;
“Affiliate Programme” means the affiliate programme detailed in these Terms and Conditions and on the Merchant Store;
“Affiliate Related Persons” means:
(a) the family members of the Affiliate;
(b) the employees, directors, officers, agents and subcontractors of the Affiliate; and
(c) any legal person controlled by, or under common control with, the Affiliate, together with the employees, directors, officers, agents and subcontractors of any such person;
“Affiliate Web Page” means the web page or web pages owned and/or operated by the Affiliate that is/are approved by the Merchant to carry Affiliate Links;
“Business Day” means any weekday other than a bank or public holiday in England;
“Business Hours” means the hours of 09:00 to 17:00 GMT/BST on a Business Day;
“Commission” means, with respect to each Trigger Event, the relevant amount specified in schedule 1 (Commission);
“Contract” means a contract made under these Terms and Conditions between the Merchant and the Affiliate;
“Effective Date” means, following the Affiliate’s application, the date upon which the Affiliate’s application is approved by the Merchant;
“Force Majeure Event” means an event, or a series of related events, that is outside the reasonable control of the party affected (which may include failures of the internet or any public telecommunications network, hacker attacks, denial of service attacks, virus or other malicious software attacks or infections, power failures, industrial disputes affecting any third party, changes to the law, disasters, epidemics, pandemics, explosions, fires, floods, riots, terrorist attacks and wars);
“Merchant” means Many Joyful Things Limited, a company incorporated in England and Wales (registration number 13413830) having its registered office at 86-90 St Paul Street, London, EC2A 4NE;
“Merchant Confidential Information” means:
(a) any information disclosed by or on behalf of the Merchant to the Affiliate at any time before the termination of the Contract (whether disclosed in writing, orally or otherwise) that at the time of disclosure was marked or described as “confidential” or should have been understood by the Affiliate (acting reasonably) to be confidential; and
(b) the terms of the Contract;
“Merchant Store” means the website accessible via manyjoyfulthings.lemonsqueezy.com during the Term;
“Prohibited Content” means materials that constitute, or that the Merchant reasonably determines constitute:
(a) material that breaches any applicable laws, regulations or legally-binding codes;
(b) material that infringes any third party intellectual property rights or other third party legal rights;
(c) indecent, obscene, pornographic or lewd material;
(d) material that is offensive or abusive, or is likely to cause annoyance, inconvenience or anxiety to another internet user; and/or
(e) computer viruses, spyware, trojan horses or other malicious or harmful routines, programs or software;
“Affiliate Application” means the application through Lemon Squeezy to become an affiliate for the Merchant;
“Term” means the term of the Contract, commencing in accordance with clause 2.1 and ending in accordance with clause 2.2;
“Terms and Conditions” means these terms and conditions including any schedules, and any amendments to these Terms and Conditions from time to time; and
“Trigger Event” means the event or events described as such in schedule 1 (Commission), providing that such event is attributed to the Affiliate identified on the Affiliate Application (and not to any other affiliate of the Merchant).
2. Term
2.1 The Contract shall come into force upon the Effective Date.
2.2 The Contract shall continue in force indefinitely, subject to termination in accordance with clause 13 or any other provision of these Terms and Conditions.
2.3 Unless the parties expressly agree otherwise in writing, each accepted Affiliate Application shall create a distinct contract under these Terms and Conditions.
3. Affiliate Programme
3.1 The Merchant grants to the Affiliate during Term only a worldwide, non-exclusive and royalty-free licence to publish the Affiliate Links on the Affiliate Web Page.
3.2 The Merchant may at any time during the Term request amendments to the Affiliate Links and/or to the positioning and display of the Affiliate Links on the Affiliate Web Page for the purpose of ensuring consistency and quality in the use of the trade marks and branding of the Merchant; and to the extent that such requests are reasonable the Affiliate must make such amendments within 5 Business Days following receipt of the request.
3.3 The Merchant does not warrant or represent that the use of the hyperlink to the Merchant Website for Customers by the Affiliate will not infringe any third party Intellectual Property Rights or other legal rights, or give rise to any other liability on the part of the Affiliate.
4. Affiliate obligations
4.1 The Affiliate shall provide to the Merchant:
(a) all such co-operation and assistance as are reasonably requested by the Merchant in connection with the Affiliate Programme; and
(b) all such information and documentation as are reasonably requested by the Merchant in connection with the Affiliate Programme.
4.2 The Affiliate must during the Term:
(a) keep the Affiliate Web Page up to date and in good working order;
(b) ensure that the quality of design, content and functionality on the Affiliate Web Page does not materially deteriorate;
(c) ensure all marketing relating to the Affiliate Web Page (both online and offline) is in accordance with applicable law, any applicable codes of practice, and good industry practice generally; and
(d) ensure that all Affiliate Links are in such form and on such areas of the Affiliate Web Page as may be specified or agreed with the Merchant from time to time.
4.3 The Affiliate must not:
(a) include any Prohibited Content or any hyperlink to Prohibited Content on the Affiliate Web Page;
(b) market the Affiliate Web Page using spam or unsolicited emails or other unsolicited communications, or using any form of spyware, parasiteware, adware or similar software, or using any other antisocial or deceptive methods;
(c) increase or seek to increase the number of Trigger Events or the amount of the Commission using any fraudulent or deceptive method;
(d) advertise, directly or indirectly, any Affiliate Link or the Affiliate Web Page on any advertising platform that has been notified by the Merchant to the Affiliate as a prohibited advertising platform;
(e) publish any Affiliate Link in any location other than on the Affiliate Web Page without the prior written consent of the Merchant;
(f) make any public disclosure relating to the Contract (including press releases, public announcements and marketing materials) without the prior written consent of the Merchant;
(g) include any hyperlink to the Merchant Store from the Affiliate Web Page that is not an Affiliate Link without the prior written consent of the Merchant; or
(h) include any reference to the Merchant, the Merchant Store or any of the Merchant’s websites on the Affiliate Web Page (excluding Affiliate Links) without the prior written consent of the Merchant.
4.4 The Affiliate must not take any action that will or is reasonably likely to have a material negative impact on the reputation and/or goodwill of the Merchant, the Merchant Store or any of the Merchant’s websites.
5. Commission
5.1 In respect of each Trigger Event, the Affiliate shall receive Commission in accordance with these Terms and Conditions.
5.2 Notwithstanding any other provision of these Terms and Conditions, no Commission shall be due to the Affiliate in respect of:
(a) any action taken by or on behalf of the Affiliate, any parent undertaking or subsidiary of the Affiliate, any employee, agent or officer of the Affiliate or any parent undertaking or subsidiary of the Affiliate, or any natural person related to any of the above;
(b) any amount paid to the Merchant by means of the fraudulent or unlawful use of a credit, debit or other payment card, or by any other fraudulent or unlawful means; or
(c) any purchases that are subsequently cancelled, refunded, reversed or charged back,
and the Merchant will be entitled to require repayment of any Commission paid to the Affiliate in any of these circumstances.
5.3 If the Affiliate is registered for VAT or is otherwise required by applicable law to charge VAT or any other tax to the Merchant with respect to the Commission then:
(a) all Commission amounts stated in or calculated in accordance with these Terms and Conditions are stated inclusive of VAT/tax payable by the Merchant to the Affiliate;
(b) the Affiliate is solely responsible for accounting for such VAT/tax to the relevant tax authorities; and
(c) in respect of VAT, the Affiliate must ensure that the invoices it provides to the Merchant in accordance with these Terms and Conditions are valid VAT invoices.
5.4 The Merchant may vary Commission rates from time to time but this will not affect any liability to pay Commission that accrues before the date of the variation.
5.5 Following the termination of the Contract, the Affiliate shall continue to be entitled to Commission in respect of Trigger Events that occurred before termination, unless the Contract is terminated by the Merchant under clause 13.2 or clause 13.3, in which case the Affiliate shall not be entitled to any Commission following termination. The Affiliate shall not be entitled to Commission in respect of Trigger Events that occur after termination.
6. Accounting for Commission
6.1 Lemon Squeezy processes Commission due to the Affiliate in line with its terms and conditions.
6.2 If the Merchant is required by applicable law to receive an invoice from the Affiliate with respect to the Commission, then the Affiliate must issue an invoice to the Merchant for Commission before the end of the next calendar month following a request from the Merchant.
7. Payments and set off
7.1 Lemon Squeezy processes Commission due to the Affiliate in line with its terms and conditions.
7.2 If the Merchant is required by applicable law to deduct withholding tax or any other taxes or duties from any amounts payable to the Affiliate under the Contract, then the Merchant has the right to deduct such taxes or duties from the amounts payable.
7.3 If any amount is paid to the Affiliate in relation to the Contract, and the Affiliate was not entitled to receive or is not entitled to retain that payment under the express provisions of the Contract, then the Affiliate must repay such amount to the Merchant promptly and in any case within 5 Business Days following receipt of a written request from the Merchant for the Affiliate to do so.
7.4 The Merchant has the right to set off any amount that the Affiliate owes to the Merchant against any amount that the Merchant owes to the Affiliate.
8. Sub-affiliates
8.1 The Affiliate must not:
(a) itself register as a sub-affiliate;
(b) register any Affiliate Related Person as a sub-affiliate or enable or permit the registration of any Affiliate Related Person as a sub-affiliate; or
(c) offer any financial or equivalent inducement for any person to register as a sub-affiliate.
9. Affiliate confidentiality obligations
9.1 The Affiliate must:
(a) keep the Merchant Confidential Information strictly confidential;
(b) not disclose the Merchant Confidential Information to any person without the Merchant’s prior written consent, and then only under conditions of confidentiality approved in writing by the Merchant;
(c) use the same degree of care to protect the confidentiality of the Merchant Confidential Information as the Affiliate uses to protect the Affiliate’s own confidential information of a similar nature, being at least a reasonable degree of care;
(d) act in good faith at all times in relation to the Merchant Confidential Information.
9.2 Notwithstanding clause 9.1, the Affiliate may disclose the Merchant Confidential Information to the Affiliate’s officers, employees, professional advisers, insurers, agents and subcontractors who have a need to access the Merchant Confidential Information for the performance of their work with respect to the Contract and who are bound by a written agreement or professional obligation to protect the confidentiality of the Merchant Confidential Information.
9.3 The restrictions in this clause 9 do not apply to the extent that any Merchant Confidential Information is required to be disclosed by any law or regulation, or by any judicial or governmental order or request. If the Affiliate makes a disclosure to which this clause 9.3 applies then, to the extent permitted by applicable law, the Affiliate shall promptly notify the Merchant of the fact of the disclosure, the identity of the disclosee, and the Merchant Confidential Information disclosed.
9.4 Upon the termination of the Contract, the Affiliate must immediately cease to use the Merchant Confidential Information.
9.5 Following the date of effective termination of the Contract, and within 5 Business Days following the date of effective termination of the Contract, the Affiliate must:
(a) irreversibly delete from its media and computer systems all copies of the Merchant Confidential Information (and ensure that the Merchant Confidential Information is irreversibly deleted from the media and computer systems of all persons to whom the Affiliate has directly or indirectly disclosed that Merchant Confidential Information);
(b) ensure that no other copies of the Merchant Confidential Information remain in the possession or control of the Affiliate (or the possession or control of any person to whom the Affiliate has directly or indirectly disclosed the Merchant Confidential Information);
(c) certify in writing to the Merchant that it has complied with the requirements of this clause 9.5,
subject in each case to any obligations that the Affiliate has under the Contract to supply or make available to the Merchant any data or information, and providing that the Affiliate shall have no obligation under this clause 9.5 to delete or to cease to possess or control any of the Merchant Confidential Information to the extent that the Affiliate is required by applicable law to retain that Merchant Confidential Information.
9.6 The provisions of this clause 9 shall continue in force indefinitely following the termination of the Contract.
10. Warranties
10.1 The Merchant warrants to the Affiliate that it has the legal right and authority to enter into the Contract and to perform its obligations under these Terms and Conditions.
10.2 The Affiliate warrants to the Merchant that it has the legal right and authority to enter into the Contract and to perform its obligations under these Terms and Conditions.
10.3 All of the parties’ warranties and representations in respect of the subject matter of the Contract are expressly set out in these Terms and Conditions. To the maximum extent permitted by applicable law, no other warranties or representations concerning the subject matter of the Contract will be implied into the Contract or any related contract.
11. Affiliate indemnity
11.1 The Affiliate shall indemnify and shall keep indemnified the Merchant against any and all liabilities, damages, losses, costs and expenses (including legal expenses and amounts reasonably paid in settlement of legal claims) suffered or incurred by the Merchant and arising directly or indirectly as a result of any breach by the Affiliate of these Terms and Conditions.
12. Limitations and exclusions of liability
12.1 Nothing in these Terms and Conditions will:
(a) limit or exclude any liability for death or personal injury resulting from negligence;
(b) limit or exclude any liability for fraud or fraudulent misrepresentation;
(c) limit any liabilities in any way that is not permitted under applicable law; or
(d) exclude any liabilities that may not be excluded under applicable law.
12.2 The limitations and exclusions of liability set out in this clause 12 and elsewhere in these Terms and Conditions:
(a) are subject to clause 12.1; and
(b) govern all liabilities arising under these Terms and Conditions or relating to the subject matter of these Terms and Conditions, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in these Terms and Conditions.
12.3 The Merchant will not be liable to the Affiliate in respect of any losses arising out of a Force Majeure Event.
12.4 The Merchant will not be liable to the Affiliate in respect of any loss of profits or anticipated savings.
12.5 The Merchant will not be liable to the Affiliate in respect of any loss of revenue or income.
12.6 The Merchant will not be liable to the Affiliate in respect of any loss of use or production.
12.7 The Merchant will not be liable to the Affiliate in respect of any loss of business, contracts or opportunities.
12.8 The Merchant will not be liable to the Affiliate in respect of any loss or corruption of any data, database or software.
12.9 The Merchant will not be liable to the Affiliate in respect of any special, indirect or consequential loss or damage.
12.10 The aggregate liability of the Merchant to the Affiliate under the Contract shall not exceed the greater of:
(a) £1; and
(b) the total amount paid and payable by the Merchant to the Affiliate under the Contract.
13. Termination
13.1 Either party may terminate the Contract by giving to the other party not less than 30 days’ written notice of termination.
13.2 Either party may terminate the Contract immediately by giving written notice of termination to the other party if:
(a) the other party commits any breach of the Contract;
(b) the other party commits a breach of the Contract, and the breach is remediable but the other party fails to remedy the breach within the period of 30 days following the giving of a written notice to the other party requiring the breach to be remedied; or
(c) the other party persistently breaches the Contract (irrespective of whether such breaches collectively constitute a material breach).
13.3 Subject to applicable law, either party may terminate the Contract immediately by giving written notice of termination to the other party if:
(a) the other party:
(i) is dissolved;
(ii) ceases to conduct all (or substantially all) of its business;
(iii) is or becomes unable to pay its debts as they fall due;
(iv) is or becomes insolvent or is declared insolvent; or
(v) convenes a meeting or makes or proposes to make any arrangement or composition with its creditors;
(b) an administrator, administrative receiver, liquidator, receiver, trustee, manager or similar is appointed over any of the assets of the other party;
(c) an order is made for the winding up of the other party, or the other party passes a resolution for its winding up; or
(d) if that other party is an individual:
(i) that other party becomes incapable of managing his or her own affairs as a result of illness or incapacity; or
(ii) that other party is the subject of a bankruptcy petition or order,
and if that other party dies then the Contract shall automatically terminate.
14. Effects of termination
14.1 Upon the termination of the Contract, all of the provisions of these Terms and Conditions shall cease to have effect, save that the following provisions of these Terms and Conditions shall survive and continue to have effect (in accordance with their express terms or otherwise indefinitely): clauses 1, 5.2, 5.3, 5.5, 6, 7, 9, 11, 12, 14, 16 and 17.
14.2 Except to the extent expressly provided otherwise in these Terms and Conditions, the termination of the Contract shall not affect the accrued rights of either party.
15. Notices
15.1 Any notice from one party to the other party under these Terms and Conditions must be given by one of the following methods:
(a) sent by email to the relevant email address specified on the Affiliate Application or in email communications (in the case of the Affiliate) or in email communications (in the case of the Merchant), in which case the notice shall be deemed to be received upon receipt of the email by the recipient’s email server; or
(b) by direct message on available social media; or
(c) sent to the official postal address of either party where applicable; or
(d) by any other contact method agreed by the Merchant and the Affiliate,
providing that, if the stated time of deemed receipt is not within Business Hours, then the time of deemed receipt shall be when Business Hours next begin after the stated time.
16. General
16.1 No breach of any provision of the Contract shall be waived except with the express written consent of the party not in breach.
16.2 If any provision of the Contract is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions of the Contract will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect (unless that would contradict the clear intention of the parties, in which case the entirety of the relevant provision will be deemed to be deleted).
16.3 The Merchant may vary the Contract by giving to the Affiliate at least 30 days’ written notice of the variation. Subject to this, the Contract may only be varied by a written document signed by or on behalf of each of the parties.
16.4 The Affiliate hereby agrees that the Merchant may assign the Merchant’s contractual rights and obligations under the Contract to any successor to all or a substantial part of the business of the Merchant from time to time. Save to the extent expressly permitted by applicable law, the Affiliate must not without the prior written consent of the Merchant assign, transfer or otherwise deal with any of the Affiliate’s contractual rights or obligations under the Contract.
16.5 The Contract is made for the benefit of the parties and is not intended to benefit any third party or be enforceable by any third party. The rights of the parties to terminate, rescind, or agree any amendment, waiver, variation or settlement under or relating to the Contract are not subject to the consent of any third party.
16.6 Subject to clause 12.1, these Terms and Conditions shall constitute the entire agreement between the parties in relation to the subject matter of these Terms and Conditions, and shall supersede all previous agreements, arrangements, and understandings between the parties in respect of that subject matter.
16.7 The Contract shall be governed by and construed in accordance with English law.
16.8 The courts of England shall have exclusive jurisdiction to adjudicate any dispute arising under or in connection with the Contract.
17. Interpretation
17.1 In these Terms and Conditions, a reference to a statute or statutory provision includes a reference to:
(a) that statute or statutory provision as modified, consolidated and/or re-enacted from time to time; and
(b) any subordinate legislation made under that statute or statutory provision.
17.2 The clause headings do not affect the interpretation of these Terms and Conditions.
17.3 In these Terms and Conditions, general words shall not be given a restrictive interpretation by reason of being preceded or followed by words indicating a particular class of acts, matters or things.
18. Statutory and regulatory disclosures
18.1 The Merchant will not file a copy of these Terms and Conditions specifically in relation to each person with whom the Merchant contracts and, if the Merchant updates these Terms and Conditions, the version to which the Affiliate originally agreed may no longer be available to the Affiliate. The Merchant recommends that the Affiliate saves a copy of these Terms and Conditions for future reference.
18.2 These Terms and Conditions are available in the English language only.
SCHEDULE 1 (COMMISSION)
This schedule 1 sets out details of the Trigger Event which may give rise to an obligation to pay Commission under the Contract, along with details of the Commission which may be payable with respect to the Trigger Event.
The Affiliate acknowledges that the specifications of the Trigger Event and Commission that are set out in this schedule 1 are subject to the exceptions, qualifications and conditions set out in the main body of these Terms and Conditions.
Purchase
Trigger Event: a purchase of the goods of the Merchant on manyjoyfulthings.lemonsqueezy.com made by a user who first visited the Merchant Store by means of an Affiliate Link and who made such purchase within the period of 30 days following the date of that visit.
Commission: up to 15% of the net amount paid for all goods except hampers and up to 20% of the net amount paid for the hampers (the amount excluding costs and VAT/tax where applicable) by the user to the Merchant.
Many Joyful Things 